The company has unveiled new menu items to appease diners, tested new technology aimed at enhancing the guest experience, and altered its media program to further spread the Jimmy John’s “Freaky Fresh! Though it remains a bold outfit inspired by the brash, daring spirit of its founder—one who sold North on the vision of a sandwich empire—Jimmy John’s faces a constant barrage of new challenges. “College students tend to be at the front end of tech trends, and they want a frictionless experience on their terms, something that works for them. There, on the other end of the world, North found himself sharing a cabin and riding ATVs with a fast-talking, eccentric, Illinois-bred entrepreneur incessantly boasting about the world’s greatest gourmet sandwiches. 725 S. Floyd StreetLouisville, KY 40203(502) 585-2201. That seems in contrast to some of Jimmy John's past marketing campaigns. Place Orders Online or on your Mobile Phone. “They don’t necessarily know the answers, but they ask the questions and empower us to find solutions.”. “Roark has brought incredible questions,” North says. November 4, 2015 at 8:21 PM EST - Updated July 25 at 4:34 AM, Focus on Health - American Senior Communities, Jasper woman accused of shoplifting over $800 worth of merchandise from Dillard’s, Victim in critical condition following shooting near Paddock Shops, Riders spread Christmas joy in 38th Annual Toys for Tots Run in Louisville, Several people shot near downtown Lexington, one dead. Freaky Fast!” gospel. “We focused on our employees because we see them as a huge competitive advantage for us,” says chief marketing officer John Shea, a former Gatorade executive who joined Jimmy John’s in 2017. And earlier this year, Jimmy John’s unveiled its first-ever grab-and-go sandwich, the 13-inch, Parisian-inspired Frenchie, to inject even more convenience and speed into the operation. “We want to be leaders in delivery, period. North and Shea both promise a continued evolution at Jimmy John’s, particularly as the brand enters new territories and inches toward 3,000 stores. However, this Jimmy John's has some of the slowest delivery I've ever experienced. Jimmy John's parent company, Slugger Subs, was being sued by Melissa Millet, a woman who was injured in an accident with Jimmy Johns driver James Huffman. Her lawyer, Terry Goodspeed, questioned Ferguson about whether that famous "Freaky Fast" slogan created a culture of unsafe driving that contributed to the wreck. Launched last summer, the tongue-in-cheek, documentary-style spots featured real Jimmy John’s restaurant staff—so-called “freaks” —carefully slicing lettuce to 3/32 of an inch, crafting the brand’s new Kickin’ Ranch sauce in the restaurant’s open kitchen, and inspecting fresh-baked bread in the oven. Since last summer, however, Jimmy John’s has carefully expanded its menu, rolling out its 16-inch Giant size (double the size of its original sandwich) and introducing a new 9-Grain Wheat sub. All rights reserved. Ferguson said Jimmy John's internal slogan is now: Fast on your feet, not on the street. This October, a judge refused to throw out the case, ruling there is evidence that the delivery driver was hired to drive deliveries "so quick it will freak you out.". On a recent phone call, James North lets out a chuckle and confesses he has a rather freaky story to share. The culture is so deep that it has become a very attractive place to work, to grow, and to win in life. “Roark is patient, kind, and an incredible wealth of knowledge helping us navigate through each strategic step,” North says. In addition, Jimmy John’s continues tweaking its mobile app and online ordering to improve speed. “There’s really nothing we encounter that they haven’t seen before, and that’s a real advantage as we try to continue growing the Jimmy John’s brand,” North says of Roark. “We’re all about keeping the customer in focus and working on ways to wow them,” Shea says. How Shake Shack Leveraged IGTV to Reach Customers, Going Beyond Brick and Mortar During the Pandemic, New Restaurants are Starting to Open in the Pandemic, Peace in Chicken Sandwich Wars? [RELATED: Jimmy John's drivers: Breaking the law to beat the clock?]. Reflecting on its own assets—namely speedy in-store prep, a network of some 45,000 delivery drivers, 5-minute delivery zones, and a 36-year run perfecting delivery—Jimmy John’s quickly determined it could do delivery better than anyone else. Order Ahead and Skip the Line at Jimmy John's. As for the behavior of his drivers on the road, Ferguson said in his deposition they have cracked down on the illegal parking outside the Market Street store, and the illegal driving that they know about. There are still a few left over at other locations around town. LOUISVILLE, KY (WAVE) – Has Jimmy John's sandwich shop put the brakes on its "Freaky Fast" delivery? “We’ve got more competition than ever before, and it’s coming from everywhere,” North acknowledges. A prominent name in the restaurant world, Roark has invested millions in notable restaurant names, including Arby’s, Buffalo Wild Wings, CKE Restaurants (Carl’s Jr. and Hardee’s), Corner Bakery Café, and FOCUS Brands concepts such as Auntie Anne’s, Cinnabon, and Moe’s Southwest Grill. Jimmy John’s staked its growth on fast, fresh sandwiches, with a delivery program that set it apart from Subway and other competitors. Jimmy John's Franchise, LLC is an American franchised sandwich restaurant chain, specializing in delivery. The employees are really nice and quick. “Delivery in 18 minutes is a competitive advantage, but if it slips to an hour, then that advantage disappears, so we have to be on top of our game more than ever,” Shea says. That spurred the brand to proclaim that it would never use third-party delivery. "A reasonable jury could find Jimmy John's was negligent in its training," Judge Audra Eckerle wrote in her opinion. Jimmy John’s President was a Sandwich Maker in 2000 and today he runs this giant company. The Frenchie, for instance, evolved from a combination of Liautaud’s visionary mind and Roark’s data-based insights. “It seemed crazy,” North says. Ferguson said Jimmy John's internal slogan is now: Fast on your feet, not on the street. As its “Freak Yeah” campaign notes, Jimmy John’s doesn’t conceal its core focus: a relentless push to be fresh and fast. Though flattered, North initially dismissed the offer. Those services aren’t fast enough, nor fresh enough, Shea says. Enjoy all Jimmy John's® has to offer when you order online for delivery or catering or stop by a location near you. He could have never envisioned this ride back in 1998. The neon sign one in Louisville store windows used to read "Extremely Fast" delivery. He worked at the same Market Street store that was the focus of a WAVE 3 News Investigation in November 2014 that recorded video of Jimmy John's drivers making illegal, and potentially unsafe driving maneuvers, while delivering sandwiches. "Did you ever tell Mr. Huffman to drive 'freaky fast' or faster than they law allows," Goodspeed asked. Directed to work in a Champaign storefront, North says he was relieved when Liautaud told him the store’s operating hours were “10 to 3.”. It’s a differentiator for us and, even more than that, true to who we are as a brand.”. “That’s really the secret sauce to Jimmy John’s.”. Roark has since put structure around Jimmy John’s data, which has spurred internal convictions around things like shunning third-party delivery and adding new menu items. Roark also carries a keen eye for data. “The whole system is set up to help people make a 30-second sandwich, to execute with speed and precision,” North says, pointing to kitchens devoid of fryers, steamers, and other peripheral equipment, as well as a menu defined by one cheese and seven meats. “This environment forces you to react in different ways,” North says. Over the last two years, such present realities have fueled some uncommon steps for Jimmy John’s, a concept almost religiously focused on simplicity for the better part of its 36-year existence.
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